Workshop Speaker
Alan Adams
CEO & Founder Navazon Consulting Alan Adams, Navazon Consulting. Alan is the CEO and Founder of Navazon, one of the world’s leading e-commerce consultants for selling on the Amazon marketplaces. Adams will give highlights on how to be successful on Amazon. We suggest you attend Alan’s workshop the previous afternoon and then use the information from this presentation to help you prioritize your initiatives if you sell on Amazon. Or use the information to better understand Amazon’s influence, if you choose not to sell on Amazon. Amazon is a very big opportunity, doing business with it is complex and it requires new ways of doing business. Adams will share how successful companies are adapting to Amazon and Amazon Business globally. Listen to our MDM Disrupting Distribution podcast featuring Alan Adams
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Forum Speakers
Martin Rohde
General Manager for Commercial Customers Amazon Business Martin Rohde is the director of Amazon Business’ commercial vertical. As director, Martin oversees strategy, P&L management, and end to end customer solutions for key commercial sectors such as, technology, industrial, financial services and hospitality. Martin has extensive experience in B2B procurement, working with enterprise customers in Sales and eCommerce roles. Martin has held executive positions at Hewlett Packard Enterprise, Hewlett Packard, and Arrow Electronics. Martin is originally from Dusseldorf (Germany) and holds Masters degrees in both Business Administration and Mechanical Engineering from Karlsruhe Institute of Technology (Germany). He lives in Seattle with his wife and son. Martin enjoys sports and outdoor activities, especially soccer and boating. |
Alex Moazed
Founder & CEO Applico Moazed, co-author of the best-selling Modern Monopolies and regular speaker and pundit on platform innovation, will explain why studying the platform business model is fundamental to understanding Amazon Business. Alex will describe Amazon’s pattern in targeting new industries and verticals, and explain how the B2B industry could beat Amazon at its own game. |
Mark Dancer
Mark Dancer is a leading authority and published author on channel innovation and business transformation. Mark founded the Network for Channel Innovation to strengthen the practice and impact of channel innovation through awareness, advocacy, and research, and the Future of Channels blog for sharing ideas and insights among channel innovators. As Fellow for the NAW Institute for Distribution Excellence, Mark works to help leaders drive innovation as they respond to disruption by online marketplaces, globalization and other game-changing developments. Mark’s most recent NAW Institute report, CEO Insights on Innovating the Distributor for the Digital Age reveals essential requirements for an opportunity-seeking mindset, value chain collaboration and organizational capabilities. Mark shares new ideas weekly on the NAW Distributing Ideas blog. He is a graduate of the US Naval Academy and Kellogg School of Management at Northwestern University. |

Justin King
President
B2X Partners
With almost 20 years working in e-commerce, Justin King has been on the forefront of the growth and trends in B2B e-commerce. Justin is President of B2X Partners and the founder of eCommerceandB2B.com. Justin is a leading speaker on B2B Customer Experience and eCommerce. Prior to B2X, Justin was Chief Evangelist, B2B eCommerce at Oracle Corporation where he built the go to market strategy for Oracles B2B eCommerce product.
President
B2X Partners
With almost 20 years working in e-commerce, Justin King has been on the forefront of the growth and trends in B2B e-commerce. Justin is President of B2X Partners and the founder of eCommerceandB2B.com. Justin is a leading speaker on B2B Customer Experience and eCommerce. Prior to B2X, Justin was Chief Evangelist, B2B eCommerce at Oracle Corporation where he built the go to market strategy for Oracles B2B eCommerce product.
David Sass
President Source Office and Technology David Sass is the President of Source Office and Technology, Golden, Colorado, a distributor of office supplies and other business and technology services related categories, and the region’s largest independent business products dealer. David has built a career developing innovative sales strategies in distribution and logistics sectors, with a focus on creating differentiated value-added service strategies to compete in some of the most competitive and digitally vulnerable product commodity areas. David has served in executive roles at Xerox, North American Corporation and Corporate Express. |

Jason Hein
Principal Consultant
B2X Partners
Jason Hein is an eCommerce expert and product strategy leader. He brings over 20 years industry-leading experience in industrial distribution, including at Amazon Business and McMaster-Carr. At B2X Partners, Jason works to expand content strategy and develop world-class processes for rich product data and optimized product merchandising.
Principal Consultant
B2X Partners
Jason Hein is an eCommerce expert and product strategy leader. He brings over 20 years industry-leading experience in industrial distribution, including at Amazon Business and McMaster-Carr. At B2X Partners, Jason works to expand content strategy and develop world-class processes for rich product data and optimized product merchandising.

Ian Heller
President & COO
Modern Distribution Management
Ian Heller is the President and COO of MDM. In the past, he has served as VP Marketing for Grainger, EVP eCommerce at GE Capital Rail, SVP at Newark Electronics, VP Marketing North America at Corporate Express and VP Marketing at HD Supply C&I. Ian is the founder of distribution consulting firm Real Results Marketing and is the lead MDM analyst for Amazon Business.
President & COO
Modern Distribution Management
Ian Heller is the President and COO of MDM. In the past, he has served as VP Marketing for Grainger, EVP eCommerce at GE Capital Rail, SVP at Newark Electronics, VP Marketing North America at Corporate Express and VP Marketing at HD Supply C&I. Ian is the founder of distribution consulting firm Real Results Marketing and is the lead MDM analyst for Amazon Business.